- negative appeal
- рекл. отрицательный мотив*, негативное привлечение* (запугивание читателя или зрителя неблагоприятными последствиями неиспользования объекта рекламы)Ant:* * *непривлекательность
Англо-русский экономический словарь.
negative appeal
Смотреть что такое "negative appeal" в других словарях:
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